Ramadan 1430. On se souvient de l’écran de télévision avec Coran incorporé et des netbooks intégrant le Livre saint de l’islam. Voici désormais les téléphones avec applications islamiques embarquées. Comme Nokia, LG veut conquérir les consommateurs musulmans et adapte ses produits en conséquence. Les téléphones, GD335 et KP500N, offrent, comme on peut s’y attendre, les horaires de prière, le Coran en plusieurs langues, la qibla (direction de La Mecque) et le calendrier islamique et un module pour calculer la zakat. Gageons qu’à l’avenir d’autres firmes se lanceront dans le créneau désormais très prisé des consommateurs musulmans.
Communiqué de presse de LG
LG Launches New Mobile Phones with Unique Embedded Islamic Features
GD335 and KP500N to be available during the holy month of Ramadan
LG Electronics (LG), a global leader and technology innovator in mobile communications, has today set a new benchmark in regional innovation with the launch of two new handsets exclusively equipped with Islamic features. The newly launched LG GD335 and one of LG’s most popular phones, the LG KP500N, have integrated Islamic applications, uniting the requirements of every Muslim with high, innovative technology.
Launching across the region this August, pan-Arab consumers will benefit from a number of special features, including a Qiblah indicator that uses an inbuilt longitude and latitude orientation or city references that, when used in comparison to the magnetic north, indicates the direction of the Qiblah. The two phones also come complete with Adhan and Salah prayer time alarm functions as well as Quran software, the Hijiri calendar and a Zakat calculator. With Ramadan approaching, the features will be a welcomed benefit during the holy month.
« We’ve worked very hard to understand our customers and develop products based on their individual needs and have once again pushed the very limits of innovation with our Islamic feature phones. » said Mr H.S Paik, President LG Electronics Gulf FZE. « In an effort to offer a more personalized and upscale experience for our Muslim consumers, we developed and embedded these features in the GD335 and KP500N phone to provide a totally new concept in mobile telecommunications, » he added.
Key to LG’s success in innovation has been its dedication to consumer insights during the planning and design phase. LG made it top priority to better understand customers’ needs when it came to the GD335 and KP500N phones and this has resulted in integrated features that are almost « tailor-made » to meet the needs of every Muslim worldwide.
With its slim 11.9 mm body, LG’s KP500N is a slim and lightweight handset fully equipped with key features such as a 3.2 megapixel camera, 3D accelerometer and an Active Flash User Interface with vivid widget icons to provide easy access to commonly used functions. The LG GD335 features a 2 megapixel autofocus camera that displays photos on a high resolution 2.2 inch GVGA touchscreen. The handset also has a MP3 player and can hold up to 1GB of music, photos or data. In addition, it has Bluetooth compatability and enhanced battery capabilities through the built in light sensors.
Crédit photo : LG